WHAT WE DO
Capabilities
Insightful organizations understand the need to shape and manage brand perceptions. That’s branding. That’s what we do.
We turn the branding process inside out - putting people and purpose first. First we analyze and explore. Next, we prescribe and set strategy. Finally, we get creative and apply the brand everywhere you need to communicate. The outcome is simple – growth. Studies show that organizations whose brand successfully expresses their purpose experience greater growth and increases profits.* Our clients are most often organizations that are looking to grow, have over one hundred employees, and generally have an annual marketing budget that exceeds $100,000. Our minimum engagement is typically $25,000.
*Kantar Consulting's new Purpose 2020 report / Unilever 2018 - 28 Sustainable Living Brands / Deloitte – 2020 Global Marketing Trends
OUR PROCESS
-
01. Discover
OUR PROCESS
-
02. Strategize
OUR PROCESS
-
03. Apply
01. Discover
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
Audible Workshop
Culture Survey
An online survey to determine relevant brand archetypes
Archetype Validation
Group exercise and discussion to prioritize organizational characteristics, strengths, and weaknesses
Conversation Mapping
Exercise to identify each of your audiences and their objectives and perspectives
Purpose Processing
Group exercises to define how your company makes a difference
Ask an Expert
A discussion of your company’s collective experience and expertise
Identifying Alternatives
A discussion of competitive forces and factors
Tactical Mapping
Exercises and discussions about communication touch points and tools
Metaphorically Speaking
A group exercise to determine key analogies and metaphors for your business
02. Strategize
Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.
Brand Report
Your true character that drives affinity / your unique position / A new verbal and visual expression
-
Brand Story
-
Research Conclusions
-
Audience & Empathy Matrix
-
Brand Matrix
-
Passion Statement
-
Visual Landscape
-
Brand Assets
-
Key Messaging
-
Iconography & Imagery
03. Apply
LAUNCH / PRIORITIZATION / BUDGETS / SCHEDULES
Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure.
Recruitment Communications
-
Job Fairs & Conferences
-
Social Channels
-
Website
-
Collateral Materials
-
Branded Premiums
-
Video
Workplace Communications
-
Flash Screens
-
Social Channels
-
Signage & Environments
-
Posters
-
Intranet
-
Branded Premiums
-
Video
Commerce Communications
-
Website
-
Social Channels
-
Signage & Environments
-
Collateral Materials
-
Tradeshow & Conferences
-
Branded Premiums
-
Video