The problem is in plain sight. It’s the elephant in the room… unrecognized, undiscussed,
unaddressed. There are simply too many instances of relationship abuse and violence in
America.
The Client
Bloom365
Bloom365 is a Phoenix-based not-for-profit aiming t o uprooting abuse in a generation. Through educating youth advocates and adult allies to prevent the root causes of violence and abuse, They are removing barriers, changing perspectives, and changing society.
The Uncommon Good Program
In celebration and gratitude of twenty-five years doing what w e love, [re]imagining brands,
we donated our expertise to one charity in need.
36 Nominations. 5 Finalists. 2700 votes.
The Challenge
The winning charity - Bloom365
Like many not-for-profits, Bloom365 started as a passion project with it's identity deriv ed from volunteers. As the organization's delivery methodology, funding model, and partner strategy has evolved, the original identity no longer embodied the true character of the group.
A New Brand
How we arrived at a new brand and what it means for the organization
With the results of a culture survey in hand, it was determined that Bloom365 is best
represented by the Magician archetype - supported by the Sage and Lover.
The Magician speaks to their mission of transformation, while Sage characterizes the
educational aspect, and Lover, the advocacy piece.
The Sweet Spot
What makes Bloom365 unique is their Preventative and Subscriptive approach. It's
these characteristics that allows them to scale and reach today's generation.
The magic ensued from this point as the Parker Madison team created the new look
and language that captured the organization's character and purpose. The outcome
has meant a profound change in how Bloom365 is perceived by funders and
supporters. Further, it has changed how Bloom365 thinks about itself and how it now
looks at scaling.
"We are forever grateful to Parker Madison and the Uncommon Good program - we can't thank them enough."
—Donna Bartos
